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Apply · Structural Diagnosis

Your ads stopped converting. The break isn't where you've been looking.

Most operators are running a creative problem when the real problem is structural. Demand alignment, awareness stage, offer fit. Creative is the output. Fixing the output when the inputs are broken is why nothing sticks. The Structural Diagnosis names the layer that broke, evidenced in your account data, and sequences the fix in priority order. Five business days. $1,997.

Five diagnoses per month. Applications open for the June 2026 cohort.

The protocol

We run The Realignment Protocol: the four-pillar structural diagnostic applied through a 21-section analytical framework against your ad account.

Most audits target creative. This one targets the structural layer that determines whether any creative can work. Demand alignment, awareness stage, sophistication level, offer fit. Creative is the output. This finds the input problems.

What happens after you apply

  1. 01You apply. 2-minute written application. We respond within 2 business days. Payment only after fit and scope are confirmed.
  2. 02We run The Realignment Protocol. The four-pillar structural diagnostic (Demand, Positioning, Offer, Conversion Path) applied through a 21-section analytical framework. Documented in a shared workspace you can read at your own pace.
  3. 03You receive the work. Strategy documents, workbooks, ad concepts. Delivered in structured phases. Yours to keep.
  4. 04You implement. Full ownership. Monthly retainers optional, never required.

Timeline · Diagnosis: 5 business days. Full Build: 10–14 business days.

What you receive

  • Demand and audience awareness analysis
  • Messaging and positioning gap breakdown
  • Offer-to-demand alignment review
  • Conversion pathway friction audit
  • Written diagnosis report with priority findings

The $1,997 fee credits 100% toward a Full System Build if upgraded within 30 days of delivery.

The guarantee

If your diagnosis does not identify at least three structural interventions evidenced in your account data, we refund the $1,997 in full. Written request, processed in writing. No forms, no calls. We stand behind this because the 21-section framework is specific, and three interventions is a low bar for what it produces.

Application screening

We take five diagnoses per month. These questions screen for fit before any payment is collected. Answer straight. Vague answers get a vague response.

The Diagnosis is built for founder-led brands spending $5K to $30K a month. Under $5K, start with the $297 One-Ad Teardown, there isn't enough data yet. Well over $50K with an in-house growth team is usually past what this is for.

Not sure? Most operators start with the Diagnosis. If you've run audits with no result, that's likely what you need.

The diagnosis often lands on positioning or offer, not the creative. If you're not open to changing those, this isn't the right fit.

5 diagnoses per month. June 2026 cohort. Reviewed personally within 2 business days.

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